Users will soon have a new feature that permits them to cut down on the volume of AI-created content appearing in their feeds. This initiative comes as the platform disclosed that it presently contains more than 1 thousand million content made with AI.
Trial and Implementation
This change is undergoing trials over the next few weeks before a full-scale release. This development coincides with a surge in AI content, spurred by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately 10% of the most rapidly expanding content creators on a competing service primarily display AI-generated videos. A significant portion of this output is considered mass-produced AI material, a term for substandard, mass-produced content that is typically nonsensical or bizarre.
Our research shows that many people like content produced via AI tools, including digital art to educational videos, and we aim to offer the community the option to adjust the amount of that, based on their own preferences,” stated a platform representative.
AI on the Platform
TikTok shared that there are presently 1.3bn videos on its service labeled as AI-generated. Collectively, more than 100 m media items are uploaded to the app each day, making AI-generated material a minor portion of its total content library.
Customizing Your Feed
Viewers will be able to limit or boost the level of AI-generated videos they see by opening the content preference option in the platform and picking AI-made media. Additional categories that currently be adjusted under the filter include politics, fashion, aesthetics, and movement.
Platform Guidelines
The platform’s rules oblige creators to tag convincing AI-made content, and it forbids dangerous deepfakes of public figures or crisis events. Any authentic-looking AI-generated clip that is not labeled can be taken down under its community policies.
In addition, the platform will henceforth add an artificially created tag to content created with its own AI tools, or flagged by an collaborative effort for recognizing content made by AI. This measure is designed to stop users from seeking to circumvent the labeling process.
Educational Initiatives
The platform is also launching a $2 million awareness program for professionals and institutions to develop informative material about responsible artificial intelligence. This program will benefit non-profit groups specializing in educating programming and robotics.
Content Safety Approach
The video-sharing app has justified its content review process, amid controversy over plans to lay off numerous content moderators in the United Kingdom. TikTok is set to cut hundreds of positions in its trust and safety division in the UK capital, with labor groups and digital protection specialists expressing worry that staff are being displaced by automated systems.
A senior executive explained that staff-based oversight would still have a role, but automated tools can shield workers by removing the most harmful content before it has to be seen by staff. The platform announced a notable drop in explicit and harmful content seen by content reviewers over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to balance people and machines to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we further consider it’s highly necessary to limit contact with unsafe media as swiftly, which is the area in which a significant AI assistance is really helping us process content quickly.”
